Visit Carmel

Visit Carmel is the official destination marketing organization for the City of Carmel-by-the-Sea. The mission of Visit Carmel is to promote Carmel-by-the-Sea as a top-rated, world-renowned destination where one-of-a-kind visitor experiences and discoveries are within walking distance of a variety of charming hotels, inns and B&Bs.

Overview:

Visit Carmel is a private, non-profit 501(c)6 organization dedicated to promoting the City of Carmel-by-the-Sea as an overnight destination and charged with managing the marketing programs for the Carmel Hospitality Improvement District and the Carmel Restaurant Improvement District.

Tourism is the leading industry in the City of Carmel-by-the-Sea and generates $6-$7 million in hotel tax revenue annually, which directly benefits its residents and businesses. Visit Carmel generates funding for its annual destination marketing, advertising, public relations, and social media campaigns through a 2% assessment on gross overnight rooms revenue, and a .25% assessment on gross food and beverage sales in Carmel's full-service restaurants.

For more detail about the organzation, feel free to review the most recent Visit Carmel Annual Report.


Public Meetings - Agendas and Minutes 


Social Media Community Guidelines

Visit Carmel seeks to create a safe and inviting digital environment for all, from longtime fans of Carmel-by-the-Sea to those looking to visit for the very first time. That is why we ask everyone to treat each other with respect and kindness at all times, especially during disagreements. Visit Carmel reserves the right to hide any comments that we find to be counterintuitive to this goal. That includes:

  • Messages that are misleading or false; in the interest of keeping all of our visitors safe, we do not support spreading misinformation.
  • Messages posted by anonymous or robot accounts.
  • Deliberate provocation of other community members in the form of intentional trolling, troll baiting or flaming.
  • Racist, hateful, sexist, homophobic, slanderous, insulting or life-threatening messages.
  • Messages that contain name-calling, personal attacks or defamatory statements.
  • Serious, unproven, or inaccurate accusations against individuals or organizations.
  • Abusive, aggressive, coarse, explicit, vulgar, violent, obscene or pornographic messages.
  • Messages that infringe on copyrights.
  • Messages for advertising purposes.
  • Messages that suggest or encourage illegal activity.

We appreciate your support and thank you for your cooperation.


Love Carmel Like a Local

Visit Carmel is committed to promoting responsible tourism and encourage all who visit our Village to Love Carmel Like a Local. Learn more about our destination stewardship initiative.


Executive Director

  • Amy Herzog, amy.herzog@carmelcalifornia.com

Board of Directors

  • Carrie Theis, (Chair), Hofsas House
  • Mark Watson (Treasurer), Inns-by-the-Sea
  • Candace Fecteau (Secretary), Stilwell Hotels
  • Susan Dampier, La Playa Carmel and Hotel Carmel
  • Brandon Swanson, City of Carmel
  • Rich Pèpe, Pèpe International
  • Greg Ahn, Folktale Group
  • Pam Sheppard , Horizon Inn and Ocean View Lodge
  • Mark Stilwell, Stilwell Hotels

Restaurant marketing Management Committee

  • April Montgomery, Links Club  (Chairperson)
  • Anthony Carnazzo , Stationaery
  • Greg Ahn, Folktale Group
  • Ashley Wolff, Jeju Kitchen
  • Gian Pepe, Pepe International
  • Alyssa Ross, Il Fornaio
  • Monique Black, Chez Noir
  • Lorena Chaarani, Grill on Ocean Ave
  • Sunny Shour, Bud's and Brophy's
  • Susan Dampier, Bud's and Brophy's
  • Janet Elarmo, Aubergine
     

Advisory MemberS

  • Tim Twomey, Carmel Residents Association
  • Kati Enea, Carmel Chamber of Commerce
  • Chris Morello, Monterey Regional Airport

Marketing, PR & Social Contacts

PR & Social Agency:  J/PR
carmelbythesea@jpublicrelations.com

Marketing & Media Contact:  Jeff Burghardt
jeff@carmelcalifornia.com

brand style guidelines

For vendors and partners working with Visit Carmel, please review our Brand Style Guidelinces.