Public Meetings and Information
Upcoming meeting dates:
Thursday, July 16 - Visit Carmel Regular Board Meeting
Tuesday, September 15 - CRID Marketing Committee Meeting
Thursday, September 24 - Visit Carmel Regular Board Meeting
AGENDAS AND MINUTES
AGENDAS
2017 Board Meeting Agendas
2018 Board Meeting Agendas
2019 Board and Committee Meeting Agendas
2020 Board and Committee Meeting Agendas
2021 Board and Committee Meeting Agendas
2022 Board and Committee Meeting Agendas
2023 Board and Committee Meeting Agendas
2024 Board and Committee Meeting Agendas
2025 Board and Committee Meeting Agendas
2026 Board and Committee Meeting Agendas
Workshop Agendas
MINUTES
2017 Board Meeting Minutes
2018 Board Meeting Minutes
2019 Board and Committee Meeting Minutes
2020 Board and Committee Meeting Minutes
2021 Board and Committee Meeting Minutes
2022 Board and Committee Meeting Minutes
2023 Board and Committee Meeting Minutes
2024 Board and Committee Meeting Minutes
2025 Board and Committee Meeting Minutes
2026 Board and Committee Meeting Minutes
CARMEL HOSPITALITY IMPROVEMENT DISTRICT INFORMATION (CHID)
Upon identifying an opportunity to generate supplemental funding in order to accomplish mutually beneficial goals, Carmel-by-the-Sea lodging properties, business leaders and city officials formed the Carmel Hospitality Improvement District (CHID) in late 2015 and implemented a five-year program beginning March 1, 2016. In late 2020, the CHID was renewed for a 10-year term from March 1, 2021 until February 28, 2031.
The CHID is an assessment district proposed to provide specific benefits to payors, by funding marketing and sales promotion efforts for assessed businesses. This approach has been used successfully in other destination areas throughout the country to provide the benefit of additional room night sales directly to assessed lodging businesses. The CHID is performing its responsibilities under the State Property and Business Improvement District Law of 1994 and City of Carmel-by-the-Sea Resolution 2016-04.
The Management District Plan outlines the structure for the district and the Strategic Marketing Overview provides context for how the plan will be executed.
VISIT CARMEL is a private, non-profit 501(c)6 organization which serves as the CHID Owner's Assocation as governed by its Management District Plan. Said plan also allows Visit Carmel to enter into a contract with the City of Carmel-by-the-Sea pursuant to the streets and Highways Code sections 36612 and 36651, which provide that a nonprofit corporation shall serve as the Owners' Association and shall not be considered a public agency. More information can be reviewed in the 2024-25 Annual Report and 2025-26 Marketing Plan.
CARMEL RESTAURANT IMPROVEMENT DISTRICT INFORMATION (CRID)
Similarly to the CHID, upon identifying an opportunity to generate supplemental funding in order to accomplish mutually beneficial goals, Carmel-by-the-Sea full-service restaurants formed the Carmel Restaurant Improvement District (CRID) in late 2018 and implemented a five-year program beginning January 1, 2019. The CRID is performing its responsibilities under the State Property and Business Improvement District Law of 1994 and City of Carmel-by-the-Sea Resolution 2018-107. Visit Carmel serves as the Owner's Assocation for the CRID in accordance with its Management District Plan.